Tuesday, July 3, 2018

The 2 new FACES of Atlantic City... A Rock and a Ball !!!

Wow ! The 4th is almost here so I've been saving this post for today to wish you all a fabulous celebration of  our Country's Independence. If  you are reading this from Outside the U.S., I hope you will take a moment to share in the joy with us and use every moment of your life to create your own joy !


                                                 BERMAN REALITY AT HARD ROCK


Thank you all for taking this blog post to over 61,000 viewers ! We are read in over 5 Countries....this post includes a lot of little stories that go along with it....one of which that the new Hard Rock Hotel and Casino is operating in over 75 Countries around the World. So along with our Nation's Celebrations, Hard Rock Celebrates all over the World.  Much to be thankful for this holiday weekend....  Above is local Radio Personality Marc Berman. I just love catching people catching the action !

Let's start with the new Ocean Resort Casino. If you remember, this was the REVEL with a huge ball that sits atop the building. We found out that this is a remote controlled panel so all kinds of things can be put onto that ball....Now that it is the Ocean Resort, their theme is going to be " Have a ball".... so if you ride by and look up....you can see a great big Beach Ball lighting up that ball atop the building.


We know all the execs. are excited about the new found spirit in Atlantic City. This was a deal that came within 9 minutes of not happening.... and now, it's another unique AC experience. The views from the boardwalk levels are amazing and overlook the Ocean. Walking paths and scenic areas to relax grace that space. Ocean Resort has also employed Ambassadors, many of them college students, to act as escorts to various places around the property.... Welcome to the new Ocean Resort !

Next, we move on to the iconic name of the HARD ROCK hotel and casino.  They have taken over the building formerly known a the Taj.  Honored to be part of the press for both properties, we had an amazing day at the grand openings.....




 This is a step forward for the Seminole Tribes, who are partners in the Hard Rock Brand. It was great to hear and see the tribe around for the day....






 Let's see if I can sum it up quickly with photos...there were so many memories....

From Meeting the very first Hard Rock employee, Miss Rita, to the fabulous food at the Press Luncheon...the day was just amazing.... Check out the photos and captions....



 Yours truly with Miss Rita, what a blast....





 A guitar and plaque handed to the son of Mark Etess as they re dedicated the Theater and entertainment space.....





 Miss Beverly showing off her barefoot sandals with guitar pick sewn in...



Fabulous Food ....





Local Reporters from SNJ Nick and from Shore Local Magazine Steve....Earl from AC Times...The new Miss New Jersey Jaime Gialloreto.... and from the legendary E Street Band... Mr.  Vini Lopez....


One of my fav's....Elvis' Rolls in the lobby.... and on the big screen as you ride up the escalator....

And also, while I was at the event..... a photo sent to me of the guitar travelling up on the highway....thank you !



CEO of Hard Rock Jim Allen made the day quite special.... Over 50,000 applications came in to the property and 3,900 of the best and brightest were selected to kick off the Residence of Hard Rock into AC.... They position themselves as an Entertainment Brand not a Casino Brand so things are done just a little differently....They are committed to providing World Class Entertainment, World Class food and more ....

Ocean Resort will be sporting Free parking for the Summer as well. With 2 great Faces, Casinos, Resorts, Entertainment.... AC is enjoying an excitement that has been missing for some time now.
When you are in the area, check out the boardwalk with all of it's great Casinos and shops and be sure to visit both Ocean Resort and Hard Rock !!!

Withe the slogans.... "Have a Ball" and "Love all, serve all"...we are sure to see these brands around for quite some time !

Enjoy !




                                                     Legendary Drummer Max Weinberg






Ava and Hard Rock CEO Jim Allen


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